Writing a book is a dream for a lot of people. However, the mere thought of getting started and spending countless hours in front of the computer can be a damper for some.
In today’s competitive business and job market, authorship can be a great deal to make a mark on your industry, earn the respect of your growing customer base, and ultimately, raise your authority. In this article, we have summed up five reasons to motivate you to start writing that book.
Develop credibility
Before you start writing your book, it is important that you first identify your niche. What is your area of expertise? What topics are you an expert in? Who do you want to serve? Determine the type of audience that needs what you have to offer and content that will resonate with them. By becoming an author, you are signaling your credibility to others and positioning yourself as the expert in your field.
Michael Buzinski: “There’s this level of legitimacy because your face is on the cover on the back cover and your name’s on it.”
Gain speaking opportunities or invitations
Writing a book is a powerful tool to generate business opportunities and get your message across to a wider audience. A book is a basic testimony for a speaker. If you are deemed credible, you can attract a funnel of speaking requests and other gigs because people will want to hear someone who is qualified to discuss a certain topic.
Jabez LeBret: “You get speaking gigs faster. People want to come up and talk to you after.”
Grow your network
Authorship is a powerful tool to start building relationships and create meaningful connections. A book can provide incredible networking opportunities through speaking gigs, publishing conferences, conventions, and even word of mouth. As a great writer, you’ll get a chance to be introduced and get noticed by a wide spectrum of new prospects, fellow authors, business friends, and even customers.
Curtis Estes: “The main way I think of the book as it literally is my version of a business card. Obviously, it’s much more than just a business card, but I think it’s really a cool way to give something, hopefully, a value first.”
Leave your legacy
Share a message
When you are genuinely intent on adding value to other people’s lives by sharing your knowledge, thoughts, and experiences, then writing a book is an excellent opportunity. Leave a message that will stay in the form of a book; it will never die and will continue to reach and affect thousands, if not millions, of people in the years to come.
Michael Buzinski: “If you’ve got something to say, write a book about it.”
