5 Reasons Why You Should Consider Writing a Book to Raise Your Authority

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Writing a book is a dream for a lot of people. However, the mere thought of getting started and spending countless hours in front of the computer can be a damper for some. 

In today’s competitive business and job market, authorship can be a great deal to make a mark on your industry, earn the respect of your growing customer base, and ultimately, raise your authority. In this article, we have summed up five reasons to motivate you to start writing that book.

Develop credibility

Before you start writing your book, it is important that you first identify your niche. What is your area of expertise? What topics are you an expert in? Who do you want to serve? Determine the type of audience that needs what you have to offer and content that will resonate with them. By becoming an author, you are signaling your credibility to others and positioning yourself as the expert in your field.

Michael BuzinskiThere’s this level of legitimacy because your face is on the cover on the back cover and your name’s on it.

Gain speaking opportunities or invitations

Writing a book is a powerful tool to generate business opportunities and get your message across to a wider audience. A book is a basic testimony for a speaker. If you are deemed credible, you can attract a funnel of speaking requests and other gigs because people will want to hear someone who is qualified to discuss a certain topic.

Jabez LeBret: You get speaking gigs faster. People want to come up and talk to you after.

Grow your network

Authorship is a powerful tool to start building relationships and create meaningful connections. A book can provide incredible networking opportunities through speaking gigs, publishing conferences, conventions, and even word of mouth. As a great writer, you’ll get a chance to be introduced and get noticed by a wide spectrum of new prospects, fellow authors, business friends, and even customers.

Curtis EstesThe main way I think of the book as it literally is my version of a business card. Obviously, it’s much more than just a business card, but I think it’s really a cool way to give something, hopefully, a value first.

Leave your legacy

Are you already doing something that inspires some people or the people you already know? Write a book! It is a tangible asset of your knowledge, experience, and expertise that will last for years. If your book is full of value and touches or influences people’s lives, they will feel the need to share it with others. The more people buy your book, the higher the value it also gets. Jabez LeBretIt really boiled down to using the book as a mechanism for building authority and getting myself into the room. Natasha MillerI’m hopefully going to leave a legacy with my book but also impact a lot of people that read it. I’m doing the two birds/one stone approach with my business memoir, Relentless.

Share a message

When you are genuinely intent on adding value to other people’s lives by sharing your knowledge, thoughts, and experiences, then writing a book is an excellent opportunity. Leave a message that will stay in the form of a book; it will never die and will continue to reach and affect thousands, if not millions, of people in the years to come.

Michael BuzinskiIf you’ve got something to say, write a book about it.

If you are looking to raise your authority, develop credibility, attract speaking opportunities, and share something of real value out there, publishing a book can help you realize those goals. Get a pen and paper or open a text document and start writing. Contact Natasha if you’d like to schedule a time to discuss your book project. Follow our Clubhouse page Beyond Your First Million where we discuss a subject weekly that entrepreneurs either need or want to know about. Don’t miss it every Thursday at 4:30 pm Pacific standard time!

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