Branding is something every entrepreneur needs to understand. But what exactly is branding? Here’s how Kalika Yap sums it up in eight words:
“Understanding that you are not selling to everyone.”
With over two decades of experience, Kalika runs multiple businesses: Citrus Studios, Orange & Bergamot, The Waxing Co., and Luxe Link. But in order to reach such a high level of success, she had to discover things about herself first. I spoke with her to get her advice on branding and find out some lessons she’s learned as an entrepreneur.
Becoming a branding expert
After getting a degree in journalism and moving to LA, Kalika had trouble finding a journalism job. And deep down, something just didn’t feel right. But when she started visiting internet cafes and designing websites, a whole new career blossomed. “When I got into web design, web development, something inside clicked,” she told me. “I really loved this. And it was a totally different feeling from what I got when I was a journalist.”
She went from building websites at internet cafes to building Fortune 500 brands with her marketing agency, Citrus Studios. Founded in 1999, Citrus creates websites and marketing strategies for major companies like Sony, Sephora, Hulu, and more. Kalika later started Orange & Bergamot, an agency that provides branding services to woman-owned small businesses. Her motivation? “I really want to help a million female founders make a million dollars in revenue and create a million jobs.”
The Little Brand Book and brand archetypes
One thing for which Kalika is well-known is the Little Brand Book, a guide for female entrepreneurs to learn the best ways to develop their branding. Kalika knew the popular concept of the twelve brand archetypes, but she felt that brands don’t neatly fall into one of those twelve archetypes. So instead of twelve, her book has 144 archetypes! “Once you understand what archetypes are, how people make judgments on who you are, and also understanding what your strengths are and focusing on that, it can help you make really good decisions.”
In order to know your brand well, you have to know your own personality. Kalika learned this lesson for herself when she discovered that she was the “maven” archetype, which means that she likes to take in knowledge and share it. But for years, she didn’t realize that she had a natural passion for teaching, even though she taught online courses and her mom and grandparents were teachers. She told me that for a long time, she didn’t fully explore this part of herself because she didn’t notice it. “I wish I knew that about myself. I just didn’t see it.” Now, she helps other entrepreneurs discover who they are so that they can create brands that are true to themselves.
A truly “Conscious” business
In addition to Citrus and Orange & Bergamot, Kalika also started The Waxing Co. (Honolulu’s first upscale waxing salon) and Luxe Link (the original foldable purse hook). But she has another company, too, one that really shows what heart-centered entrepreneurship is all about.
Malia and Kailani, Kalika’s daughters, always had an interest in baking. Kalika encouraged her daughters to become entrepreneurs at just nine years old, and Conscious Kids Cookies was born! Each cookie represents a positive trait such as “kindness” and “bravery.” Also, the business has a social mission: ending food insecurity for children. 10% of proceeds from cookie sales is donated to No Kid Hungry.
I asked Kalika if her daughters have read the Little Brand Book, and she said yes! Malia is a “leader,” and Kailani is an “original,” or artist. Kalika revealed the advice she likes to give her daughters: “I told her that in any endeavor, she should try to think, is there an entrepreneurial way you can achieve your goal?”
What Kalika wants to improve on
Kalika admitted to me that there’s one area she feels like she needs to get better at: listening. “A lot of times, I’m just talking way too much and not paying attention.” Even though she’s been an incredibly successful entrepreneur for 21 years, she still wants to keep learning more — and that means giving other people a chance to share ideas. That’s why listening is a big part of her strategy to strengthen her team: “They can grow and I can grow as well.”
Kalika knows that people grow when they connect with each other and listen to each other. That is the reason she started the Secret Circle, a group of kindhearted and ambitious female entrepreneurs. I was lucky enough to attend a Secret Circle meetup myself, and I was excited to connect with powerful women in business who are accomplishing great things. This came about all because of Kalika’s passion for helping others reach goals. “I love seeing people succeed. It just lifts my heart.”
You can catch my full conversation with Kalika Yap on the Fascinating Entrepreneurs podcast!
Transcript from Podcast
[00:00:00] Natasha: I’ve written a book, a memoir. Really a business memoir that follows me through my challenging life in Des Moines, Iowa, with all the twists and turns and inflection points to current date, pandemic time, it will be published this year.
So please go to natashamiller.co and sign up on my mailing list so you’re the first to know when it’s available. I’m also forming a launch team. So in case you’d like to be involved, I’ll send you details about that too.
[00:00:29] Kalika: Came down to trying to see how it can help a million female founders. And, we charged a lot of money for our brand, consulting and our workshops to get people there, like for Citrus, our starting cost is I don’t know, $30,000.
And that’s something that a female founder really can’t afford, and you wouldn’t want to spend $30,000 on your brand right away. But if you understand who you are, what you do and why it matters. The book is like a tiny baby step to understand how the world works, that you appear to people in a different way.
[00:01:02] Natasha: Welcome to FASCINATING ENTREPRENEURS. How do people end up becoming an entrepreneur? How do they scale and grow their businesses? How do they plan for profit? Are they in it for life? Are they building to exit? These and a myriad of other topics will be discussed to pull back the veil on the wizardry of successful and FASCINATING ENTREPRENEURS.
I’m putting the finishing touches on a digital course for entrepreneurs to learn how to scale and grow their companies and find more profit in their current revenue. To download the free profit finder guide that I’ve created and also to put yourself on the wait list for the course, go to natashamiller.co.
[00:01:49] Kalika: Hi, I’m Kalika. I’m a serial entrepreneur and inventor, mom, author of the Little Brand Book. You’ve got to listen to the Fascinating Entrepreneurs podcast. Natasha Miller is amazing.
[00:02:02] Natasha: Kalika Yap is a thriving serial entrepreneur whose businesses include award-winning brand agencies, Citrus Studios, Luxe Link, the Waxing Co., the Tangerine Co., and Orange & Bergamot.
We’ll be talking to her today about what she’s going to focus on this year, her new book and her kids, new business venture among other things. Now let’s get right into it.
[00:02:29] Kalika: As a journalist I think I had spent, the last couple of years studying journalism. And then when I actually jumped into the career, there was this gnawing sense inside that it wasn’t really right for me. And I didn’t really want to listen to it because my parents had just spent like a hundred thousand dollars in a private school education, getting a journalism degree at NYU.
And I think that once you start listening to what you don’t know, what you want, then you start opening yourself up to entrepreneurship. But the truth is I, was a journalist and my boyfriend moved to LA, I followed him and we broke up after three weeks. I couldn’t find a job in journalism.
And I started going to this internet cafe called Cyber Java and started learning how to create websites. When I got into the internet or web design, web development, something inside clicked, like I really loved this and it was a totally different feeling from what I got when I was a journalist.
[00:03:36] Natasha: So it’s a little bit like a drug, that feeling it’s like elation and that’s what it is for me. I’m wondering if you had an idea that you had an entrepreneurial engine within you, or did you just discover it during this internet cafe a time of your life?
[00:03:55] Kalika: My dad was an entrepreneur and he always told me that, yeah, you’re going to do this journalism stuff for about five years, but you may want to consider. And it was a good thing that he didn’t push me into it because I probably would have said
” Let me do whatever, let me decide what I want to do.” But I think my first initial thing was, should I do website design or search and optimization. But really when it comes down to this, I just love building businesses. That’s what I found. Like it wouldn’t have mattered whether or not it was a waxing company or like a purse accessory or cookie business with my kids. I love that adrenaline that you get that high that you get.
[00:04:31] Natasha: What are the differences between the two of, many of your businesses, Citrus Studios and Orange & Bergamot? Can you talk about both of them and why you have both?
[00:04:41] Kalika: Citrus Studios is mainly focused on building big websites for big organizations, Fortune 500 companies and Orange & Bergamot.
I spun it off because I really want to help a million female founders make a million dollars in revenue and create a million jobs. And in order for you to do that as a brand, you need to be a magnet for your potential customers. You talk to them in a different way. Like a female entrepreneur is completely different from a Fortune 500 or Fortune 100 company.
So that’s why there’s a little bit of a change.
[00:05:16] Natasha: Have you ever thought with Citrus of just rolling that up into that brand, or did you know immediately when you wanted to create a different niche and a different service that you definitely had to have a different brand for that?
[00:05:30] Kalika: I think, because I started learning about branding probably halfway into my career as it’s Citrus.
Cause you know, we were primarily focused on website design and I think seven years into it, I understood what branding was. I think once you understand what branding is, really understanding that you are not selling to everyone, that’s when I knew it was right to spin it off completely.
Because if you say that you’re gluten-free and you are for climate change and you’re also, I don’t know. It’s confusing.
[00:06:02] Natasha: It can be convoluted. I’m really glad to know that because I had always wondered because those are different entities, right? An LLC or an S Corp., whatever they are, those are different tax returns.
Those are different costs. Do you share overhead and staff between the two?
[00:06:20] Kalika: Yes, there is an overlap but as far as pricing goes, because Orange & Bergamot, there’s smaller projects, they’re less costs because, we spend less time on it. We don’t go through a full blown process.
That’s why I wrote the book “Little Brand Book”. It gives them a little bit of understanding of what branding is. We go through a totally different process, but yeah, we do share teams together.
[00:06:45] Natasha: Interesting. Because this podcast is really geared to entrepreneurs and also people that want to be an entrepreneur.
I love the idea of giving our listeners a learning experience. So in talking about sharing resources, let’s get into the little nitty gritty of like, time management and tracking and making sure that if Stephanie, I just made that name up, works on 70% of her time on a big Citrus event or a Citrus website.
And then the rest of her time is spent on Orange & Bergamot. How do you make sure you separate that, so that your expenses and what your profits are? What is your secret?
[00:07:28] Kalika: I use a tool called Hubstaff, which is a software that everyone tracks their time depending on what project they’re working on. It actually takes screenshots of your computer so it’s relatively easy to see what they’re working on.
[00:07:43] Natasha: That’s great. So we’ll make sure that we get that in the notes. That’s interesting. So when I’ve used Fiverr or one of those I think it was Fiverr or Upwork, that person would randomly, I would get screenshots from them and I’m like, no, I believe that you’re working on my job.
And they’re like, oh, we have nothing to do with it. The engine sends it and the engine takes the screenshot. So I like slash don’t like that artificial intelligence element.
[00:08:08] Kalika: What I find, I thought it was really important to do that, especially during COVID, because I found that the people who are really hard working were working way too many hours and the people who weren’t working, like they weren’t doing the work.
So it’s just good to be able to track. So that’s what we do.
[00:08:22] Natasha: I agree. A hundred percent. And it really, it helps everything with finances and profit, but also culture. And it spreads its wings. So we’re moving around very quickly. And the reason why, is because you have so many things going on and I want everyone to know all of the things, but also, be able to deep dive into some of them.
So you created something called Luxe Link, which I’d like you to talk about. But the question I’d like to know is how much time do you spend working on it and what’s the future look like for that brand?
[00:08:56] Kalika: So Luxe Link is I have a patent on this accessory that keeps your purse off the ground. And I thought coming from a service business that a product would be so much easier, but at the end of the day, every single type of business has some type of, you need to put work into it.
But now we have systems. Now we have our licensing agreement, but we have our e-commerce platform. So it’s running. And so we basically license. We sell our license to several big organizations. And so we get royalty checks for that. We have a process for e-commerce orders. It’s running pretty soon.
So I don’t really have to do very much for that. And I have a team helping with social media.
[00:09:38] Natasha: So as a teaching moment, so now we’re talking about three companies so far. And I want people to understand. We talk in Entrepreneurs Organization and at some point any entrepreneur is going to be told that working on their business rather in their day to day is an important step.
So within Luxe Link, is there overlap with Citrus and Orange & Bergamot? And how does that work and how much of your time, if you had to show us a pie chart, what sliver is accounting to your time on Luxe Link for instance?
[00:10:16] Kalika: Probably 10% of my time now. We have a factory in Jiangshan, China. We have our warehouse in Gardena.
I have my assistant that will tell me if there’s something, some issues, but it’s very little now. I started that company in 2006.
[00:10:32] Natasha: You’re saying it’s little in as far as size of company, or little as far as input that you need to give it now?
[00:10:40] Kalika: The latter. I only felt like last week, someone had sent me like, oh, there’s this girl on TikTok that’s saying that she invented the purse hook.
And so I just notified the team, there’s a process for sending a cease and desist, she got a licensing agreement together, like we already have a process. So that was all I did really for that.
[00:10:57] Natasha: Great. So keeping along the lines of how to manage and juggle multiple businesses, one of the curious things that I would like to know from you, and I don’t ask this of everyone and I really should. First of all, do you have a CFO or a fractional CFO?
[00:11:15] Kalika: Yes.
[00:11:15] Natasha: And at what point in your business, as far as let’s just throw out a revenue number, did you start working with the CFO or do you remember?
[00:11:24] Kalika: Probably around 2007, 2008. Like around the time that I joined EO in 2008, I already had a CFO.
[00:11:32] Natasha: So I asked the question because I was at probably 4 million in revenue before it even occurred to me to have a CFO. And one of the things that I talk to people about is, I really wish I had one much earlier. It would have been so much easier. What are your thoughts on that?
[00:11:53] Kalika: Yeah, I think that, you need to have trusted advisors. So I’ve had my same attorney from the very, very beginning so that, legal wise. I had to have multiple attorneys for my different companies, but as far as the CFO, it came seven years into my business and absolutely it’s important for them to be on your case. Because sometimes for me, it’s just my focus is like other things and oh, I want to create this other thing, but she will pull me back and say the number. And sometimes I get a little annoyed, because I don’t want someone to hold me accountable, cause I’m wild and I want to do whatever I want to do, but she asks the right questions, but she’s great. Yeah.
[00:12:33] Natasha: That’s good. That’s good. So let’s talk about the “Little Brand Book”, which is gorgeous and very smart and such a helpful guide book for entrepreneurs and people. What was the impetus around that? And then I have some followup questions that are very curious to me that I think other people would be very interested in.
[00:12:54] Kalika: So it came down to trying to see how it can help a million female founders. And we charged a lot of money for our brand consulting and our workshops to get people there, like for Citrus, like our starting cost is, I don’t know, $30,000.
And that’s something that, a female founder really can’t afford. And you wouldn’t want to spend $30,000 on your brand right away. But if you understand who you are, what you do and why it matters. And the book is like a tiny baby step to understand how the world works, that you appear to people in a different way.
Once you understand what archetypes are, how people make judgments on who you are, and also understanding what your strengths are and focusing on that, it can help you make really good decisions. So the impetus of the book was because I want to help as many women succeed as possible.
[00:13:45] Natasha: How did you come up with the various archetypes and where did you, what made you put the number that you did in there versus smaller or much more? There’s quite a few.
[00:13:54] Kalika: Yeah, there’s 144 archetypes. So the concept of the book is, there’s always been the idea of that these major archetypes. But as I was exploring other books that were writing about archetypes, you really don’t fall into one. If someone is a rebel brand, like sometimes that could be like a major part of who you are, but there’s this minor part of you could be. Like the rebel, but an original brand, which is someone who is super creative but wants to think outside the box. And so that was my realization.
And as I was stepping back and seeing that, oh, everyone talks about these 12 archetypes, but no one falls neatly into one. And so if you understand these sort of major and minor archetypes and how they show up in your personality, your brand, it will help you distinguish yourself. Because if I tell you that, oh yeah, the Nike brand is a rebel brand.
It probably wouldn’t really make sense, but if I had told you that it was like, the hero brand, plus a rebel brand, perhaps it’s not really the right brand, but they know it’ll make a lot more sense to you.
[00:14:58] Natasha: Where do you fall? And where do you fall and can that change over time?
[00:15:03] Kalika: Yeah, so I fall as a leader slash maven. So a leader is someone, in a leadership role, but I also love teaching and I wish I knew that about myself a long time ago. But sometimes, there’s that concept, like the Johari window, there are things that are blind to you. I started teaching classes on the internet in 1996.
So I’ve been doing this for free, and now you see all these people doing like online digital courses, like teaching, I was doing that in 1996 without being told, but if you had told me like, oh, you could be a teacher. And my parents or my mom, my grandmother, and my grandfather was a teacher, but I didn’t identify myself as a teacher.
And I wish I knew that. And then looking back, when I was at the Getty, before I started my businesses, I was also teaching. I just came up with all these little classes and this curriculum, and I just invited you to this full year ahead. I created a workbook like I spent two weeks on this workbook and then I worked till 3:00 AM the day before, one of the workshops like earlier this year, and I just loved it. And I wish I knew that about myself. I just didn’t see it.
[00:16:09] Natasha: Do you think you were slowly growing into it and that it was just actually the perfect time?
[00:16:16] Kalika: I’ve been doing it since 1996. That’s what I was telling, if I had known that in myself, I would have probably done these digital courses. When I first started, I thought to myself, as a leader, you need to sell a product. I just didn’t know.
[00:16:28] Natasha: I see you may have done that more as a profession, maybe other than, or rather than some of your other things. There’s no way to know. Of course the hindsight is 2020.
[00:16:38] Kalika: Constance, like Brendon Burchard, teaching since 2014, they’ve been all these people who are really popular now, Amy Porterfield, Marie Forleo, they were doing it for seven to 10 years prior to what everyone is doing. And that would have been good, cause I wasn’t on the internet this whole time, busy doing other things.
[00:16:54] Natasha: Busy doing a lot of other things. So talk to us about the maven archetype and what that means for you.
[00:17:01] Kalika: So the maven is the one who likes to share, who likes to take in knowledge and also share it. So Oprah is the epitome of a maven brand, someone who likes to consume information and share.
[00:17:16] Natasha: Back to the brand book itself. First of all, the target demographic. So it’s women. And do they have to be entrepreneurs or entrepreneurial or is it something I can give to my 25 year old daughter?
[00:17:29] Kalika: Oh, I think that you don’t have to, but I really believe that if you understand who you are, it helps you make choices in the world.
So it is geared for the fact that I think that we need to have more female entrepreneurs. There’s such a huge gap, there’s 30.2 million small businesses and only 12 million are women and then the rest of them are male entrepreneurs. Like I think we need to show up more. So it’s the hope that not only to understand who you are, but also that you can do something phenomenal.
[00:18:01] Natasha: Your books, are you promoting them to high schools and colleges? And if you’re not, it would be a great demographic, right?
[00:18:08] Kalika: Yeah, yeah.
[00:18:09] Natasha: You self-published at first. And I saw that issue and it’s beautifully designed. So period. End of story. If you want a beautifully designed book, this is it. But then you went to traditional publishing with Harper Design. So I would like you to teach the audience as well as me. What are the top three major benefits of a traditional publishing deal versus self published?
[00:18:33] Kalika: They’ll give you an advance. And I think that it’s good to have that behind you. I think people look at you a different way because a lot of times when people, self publishers, I think is incredible. And the reason why I self publish is because I had my goal that I wanted to publish a book, put it together and sell it.
And we had it up for 30 days or so. Once Hopper wanted to publish the book, taking it down and, rewriting every single word in that book. So that book, the new book which is here, is completely different from the other ones. The names of the archetypes are different.
The examples are different. But for me, it’s you just get a lot more attention if you have a big publishing house. HarperCollins is one of the top six. I think it’s second in the world. You just are on more podcasts…
[00:19:22] Natasha: Incredible brand. If we’re talking about branding, HarperCollins is.
[00:19:27] Kalika: Yeah.
[00:19:27] Natasha: A phenomenal brand. So did they find you because of all of your success or were you introduced to them?
[00:19:34] Kalika: Yeah, so I have an agent, I had an agent. There were several other publishing houses that were interested in the book.
[00:19:39] Natasha: Oh, that’s good. There was a little bidding war. You are an entrepreneur. You were going to get that book out. No matter what, I understand that. Did you have the agent when you self published already or did you, you came upon that agent at some point after? And then you found some takers or bidders? Since there was a bidding war, it sounds like.
[00:20:01] Kalika: Yeah. I already had the book and then was introduced to an agent and she was like, there’s no way that a publisher will take on this book that’s already been published. And so I said, okay. And I was just, okay, like we can work another book we’re working on different outlines for other books. And then I think she just sent it around and because it was already done, like people could see it.
[00:20:25] Natasha: Yes, there’s no imagination needed. And I think, in my opinion, I’m going to guess, and I don’t know this at all that Chronicle Books probably was one of the entities that was interested. Because to me, the branding and the graphic design just scream with Chronicle Books.
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We are going to switch gears a little bit from you kind of, to your daughters. What is going on with those girls? They are taking the world by storm with their cookies, which I need to order. I’m pretty sure you will ship them to me. Just let everyone know what’s going on with that.
[00:21:20] Kalika: My daughters, I’ve been training them in entrepreneurship since they were nine.
So they’ve had a company called Conscious Kids since they were nine years old, selling things from bulletin boards at our popups to slime, to use books, and finally over the holiday, just because we have a holiday, but just because we’ve got a lot more time with COVID, my daughter has always had an interest in baking and that’s really how they came up with idea.
And they have some, a little bit of experience under their belt.
[00:21:52] Natasha: So who is the target demographic? Did they write a business plan? Is there a goal for profit? Are you donating everything? What’s the story and what is it called?
[00:22:02] Kalika: It’s called Conscious Kids Cookies. And their goal is to help you what Malia calls it, kids who have food insecurity. And so 10% of the proceeds go to No Kid Hungry. Each of the different cookies is imbued with a different quality. So like some, one of them is like one kind cookie, one grateful cookie. And so they’ve imbued these ideas onto the cookie to share what they call kindness.
[00:22:28] Natasha: That’s so great. What is your favorite? Your personal favorite flavor?
[00:22:32] Kalika: Oh my gosh. There’s so many. I love the pandan coconut. Oh, yeah. Pandan, it’s a leaf, but it’s like the green cookie it’s really delicious. Both of us are Filipino. So it’s a Filipino cookie.
[00:22:45] Natasha: Have your girls really celebrated the Little Brand Book or are they too close to it? And it’s like mom’s thing?
[00:22:53] Kalika: Oh, the girls?
[00:22:54] Natasha: Yes.
[00:22:55] Kalika: They know what their archetype is. So my daughter, Malia is a leader and my other daughter, she’s the original. So she’s the artist of the family.
[00:23:03] Natasha: It’s so much fun. It’s so great that this is like family bonding. Educational, philanthropic, building so many skills.
[00:23:13] Kalika: But you know what though? My youngest daughter wants to be like you. She wants to sing on Broadway.
[00:23:18] Natasha: You can do that too. She can do it all. You’re doing it all.
[00:23:21] Kalika: I told her that in any endeavor that she should try to think, is there an entrepreneurial way you can achieve your goal?
[00:23:29] Natasha: Absolutely. If she ever wants to talk to me, I’m available.
[00:23:33] Kalika: Yeah, can she?
[00:23:34] Natasha: Of course.
[00:23:34] Kalika: She wants to sing, but she’s shy.
[00:23:36] Natasha: I was shy. I loved singing and I really did love, and was proud of my voice. But I didn’t need to be seen, I didn’t want to be on stage gallivanting about. I literally thought, can I just stand behind the curtain? But I got over it and she can too.
[00:23:52] Kalika: How did you get over it?
[00:23:53] Natasha: Uhm, doing it over and over.
So, before I was a singer, I was a classical violinist and I was always in a symphony. And even as concert master, which I was often, that’s that first chair, you blend into 80 instruments. Then when you’re thrust upon the stage singing, if you forget the words, or you don’t know where to come in, it’s so vulnerable. But now I use that vulnerability and some of those mistakes as fodder for the audience, they love it.
And sometimes I just keep going and it doesn’t matter. But it took me a long time of doing it over and over to get used to it and to understand that it’s better when you make mistakes because perfection and flawlessness is boring.
[00:24:42] Kalika: Your voice is incredible. Are you gonna sing on your podcast? I knew the person who sings on his podcast, Darius?
[00:24:49] Natasha: You know, I’m not going to sing on the podcast, but with the launch of my Memoir, I’m going to be doing instead of just a book reading, it’s going to be performance-based. And with the audible version, there’ll be excerpts of the songbook of my life from the seven CDs that I’ve recorded. Okay. Back to you.
I don’t know how secret this is because. But I’m just going to blow your cover. You have something really cool that I have experienced that I have talked about so many times to people. And it’s your secret society.
[00:25:21] Kalika: Oh, secret circle?
[00:25:22] Natasha: Sorry. Secret circle, which is also a society, but it’s called secret circle. I was just mesmerized. By being invited by you to the secret thing, getting the address last minute and walking through a deliciously, stinky cheese shop into a parking lot, and then into a storage room that was so beautifully designed and the meal was out of this world.
It was like being in a different universe. So what was your idea about that? And is it still going, and I can tell you what I personally got out of it after that.
[00:26:01] Kalika: Yeah, no, it’s not going anymore because of the Corona virus, but I think for me, I really love connecting people. And I think that in order for people very busy and very fascinating entrepreneurs like yourself, you want to make it fun. You want to make it interesting because I would want that. I don’t want to show up to a place where it’s sucks. Like here I am driving 40 minutes, in LA to go get somewhere.
Like you want to be surprised. You want to be delighted. And plus I appreciate all my friends so much. And for me, what started, it was number one. Like I didn’t have time to see all my friends all at once. And setting up coffees with everyone is difficult with our busy schedules. So the idea was let’s bring everyone together and also bring in new people so that other people can meet other people.
Natasha, you knew probably like a quarter of the people that were there, so that you didn’t feel like you were alone.
[00:26:53] Natasha: I knew you and that’s really all I needed to know. I didn’t know that I would know anyone there. And do you remember what happened? I was sitting across the table directly from a woman I went to high school with.
[00:27:06] Kalika: Yeah.
[00:27:06] Natasha: And she was a couple years older than me and I just, I was dumbfounded by the magic of that whole experience.
[00:27:17] Kalika: Yeah, and the food, right?
[00:27:19] Natasha: I can’t even, I will remember that day forever. So I met one of the ladies that you had invited and we worked together for a year and we’re still very close and we’re we share experiences and share information and give each other tips.
And it’s just been so mutually beneficial. So thank you for the experience, but also the introduction to these phenomenal women.
[00:27:42] Kalika: Yeah, I love connecting people. Did I tell you that story about, I connected one of our EO entrepreneurs to my agent at the time. And he got into the Today show? My agent for Luxe Link, and then..
[00:27:54] Natasha: Let’s do it, tell it here.
[00:27:55] Kalika: He made $6 million, like on the Steals & Deals program. And the next day, I think he made like 1.3, so literally it’s, you’re like one person away from-
[00:28:04] Natasha: Oh yes.
Can you say who or what the product is or is it a secret?
[00:28:08] Kalika: Yeah. I know it’s know Jeremy Shepherd.
[00:28:10] Natasha: That’s amazing. So you, in addition to owning all of these companies really love to connect people and be the rainmaker. You are the catalyst for so many things to happen for other people’s lives.
[00:28:23] Kalika: I love seeing people succeed. Like it is just oh my God, like every single time I’m like, oh my God, you’re doing so good. Whatever I can do I am so thrilled by that.
[00:28:31] Natasha: I can tell you’re very motivated by that. So what is next for you? Anything brewing that you want to hint at, or even describe in, give listeners an idea of what they’re going to see from you in the future?
[00:28:45] Kalika: I’m coming up with a guy version of this book and I’m also working on- did I send you the Full Year Ahead Workbook?
[00:28:51] Natasha: Yes.
[00:28:51] Kalika: So I’ve created all these different workbooks to help again, female entrepreneurs and I’m going to be creating digital products for that. So on clickit.com and in the very near future, if it’s already not up there, you can download some of these products.
[00:29:08] Natasha: Yeah. I was on your website. It’s beautiful. And it’s so packed full of you in a way that is so teaching and giving and beautiful. There’s nothing not beautiful about you as a person, but also because you know about branding so much, you really do infuse that into everything that you do, which I really appreciate.
So the digital products, the guidebook, is there anything that’s tapping you on the shoulder that you’re not really fully formed formulating yet? Or are you thinking of 10 ideas a day?
[00:29:42] Kalika: There’s something that I’ve been really scared to do, which is launch like some type of YouTube channel or do more on ID reels, share more education. But I think for me, a lot of times when I see all these content creators, like they’re doing it, but there’s no monetary value here.
I’m such a business person. So I’m trying to figure out like, how do you really monetize it? And also really, like everyone says oh, you can make passive income. But is it really passive? So I think that I have to look at these ideas with my eyes wide open and think okay, it’s going to be a lot of work.
Just like I thought that, oh yeah, I’m going to just make a product like the Luxe Link. And it’s going to be really easy because service businesses are too hard. But just like everyone is doing a digital course or everyone’s selling something so that they can get passive income, I have to look at it with my eyes open.
[00:30:28] Natasha: And would you consider creating another physical product based on your experience with Luxe Link and knowing what you know about yourself as an educator? A digital course creator and a service-based business provider.
[00:30:43] Kalika: Yeah. So it’s going to be digital products not physical products, because I realized you can really scale a lot.
[00:30:50] Natasha: Yeah. Someone recently asked me a question about physical products and then here’s the deal. I don’t want to have inventory. I don’t want to have a warehouse. I know that about myself. Like other people very much suited to that. Me not at all.
[00:31:06] Kalika: Yeah. But there are lots of other tools. Like I think that there’s this tool called, I think Get Studio? I’ll give you the link, but what they do is if you do have some names, fulfill it for you. Like it’s brand new. I’ll get you the link.
[00:31:18] Natasha: I’d love the link for everyone listening.
[00:31:22] Kalika: I think for you, so if you have your logo, if I have branded stuff, they’ll fulfill everything for you.
[00:31:28] Natasha: Wonderful.
[00:31:29] Kalika: And create the store for you as well.
[00:31:30] Natasha: Oh, goodness gracious. I love the done for you services out there. It’s brilliant. So this year, what is the top strategy that you’ll be focusing on for your companies and your endeavors?
Halfway through my planning and the one word that I’m coming up with, like I really need to listen more, and so I think listening is a strategy for me this year.
A lot of times, I’m just talking way too much and not paying attention. And when I listen, I can also help grow, the leadership in my team, rather than me saying oh, you should be doing this or XYZ. Like having the patience to be able to listen, have them come up with a solution so that they can grow. And I can grow as well too, because it’s pretty tough for me.
I think you’re a good listener. But I think you’re also very active, but I understand what you’re saying because to listen is to give up some of your ego and some of your ambition, and really sit quietly with the person in front of you and give them that allegiance and as entrepreneurs and creators.
Our pistons are firing a million times a second, and it is difficult. I think I’ve found with this podcast that listening more than sharing or asking long-winded questions, which I wasn’t actually doing a great job on this one with you, but that’s okay. That’s what editing is for. But I think listening is great and listening is the way that you can learn about yourself, but also of course, the other person.
[00:33:00] Kalika: Yeah, I think for me I just don’t want to come across as know-it- all, or like arrogant or, oh, like I’ve been a business owner for 21 years. There’s so much more left to learn. And how you can do that is by paying attention and listening to other people.
[00:33:17] Natasha: With five plus businesses, a book and another one on the way, we learned a lot about Kalika, but really only scratched the surface. She is the epitome of an entrepreneur, always creating, always on the lookout for what’s next. And now with the goal of helping 1 million women create million dollar businesses and create a million jobs that is no small task, but if anyone can do it, Kalika certainly can.
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I’m Natasha Miller and you’ve been listening to FASCINATING ENTREPRENEURS.